Bucy is an independent
Strategic Intelligence
firm.
Galleria Vittorio Emanuel II, Milano, Italia
Presentation
Intelligence & Business Diplomacy
Milan · Venise · Paris
Bucy – an independent Intelligence firm – supports companies, law firms, financial operators and governments in understanding their environment.
We cover the full spectrum of Strategic Intelligence and Reputation management.
We provide our clients with intelligence to inform high-stakes decision making and strengthen executive judgment.
Our analyses help them make sense of every situation, its risks as well as its opportunities, by examining the economic, political and security issues at stake, so they can:
- Win a contract;
- Manage a risk or a threat;
- Take control of a crisis, whether it is reputational, political or security-related.
Punta della Dogana – Venezia – Italia
Approach
« Understand, Analyze, Act »
Bucy enables its clients to anticipate risk before it becomes a crisis.
Expertise
We identify, assess and address our clients’ exposures by gathering actionable intelligence to support decision-making and action. Our clients can then, with full knowledge of the facts, win a market, respond to a competitor’s offensive or protect their reputation.
Our expertise is also called upon to support our clients’ business development, from market analysis to action on the ground.
In this context, we assess markets, identify local partners, support operational sales strategy, and define a tailored public affairs and reputation strategy.
Team
Bucy’s teams, led by Nicolas Bourillon and Isabella le Bourgeois, have purely operational profiles.
They come from intelligence, financial engineering, diplomacy, geopolitical analysis and field investigations. They are therefore able to decipher a complex situation and move quickly to action.
Approach
Our approach combines human networks on the ground, in-depth open-source research and information-gathering techniques that meet litigation standards. The evidence we collect is therefore fully usable.
We work across a wide range of sectors, including energy, defense, infrastructure, healthcare or agri-food.
Palais Royal – Parigi – Francia
Offer & Services
Bucy structures its offer around three complementary areas of expertise designed to develop its clients’ business:
Strategic Intelligence
Bucy helps its clients make sense of their environment and the issues they face.
We conduct investigations for clients facing sensitive situations. We establish the facts, identify the players, assess the risks and define the course of action.
Bucy produces clear, actionable information so clients can make informed decisions. The strategic intelligence we gather allows our clients to decide with confidence and seize opportunities.
- Market Analysis
- Mapping of Decision-Making Processes & Key Players
- Evaluation of Competitive Strategies
- Due Diligence
- Commercial & Competitive Intelligence
We reduce uncertainty through targeted research and background checks carried out in the context of mergers and acquisitions, partnerships, recruitment of sensitive positions or litigation.
The objectives: enabling clients to know their counterparts, pinpoint true exposures and secure their interests.
- Profil & Reputation
- Business Situation
- Competitive Environment
- Network & Relationship Analysis
- Compliance of Background & History
Campanile di San Marco – Venezia – Italia
Business Development
A business development policy not only needs to be competitive, but also well informed and prepared.
Bucy advise and support companies on the ground in the design and implementation of their development strategy for new markets.
The firm provides the insights that executives, investment committees and boards need to make informed decisions in environments where public data is incomplete, unreliable or deliberately opaque.
Bucy delivers an operational reading of markets, actors and risks.
The firm assesses the transactional environment beyond registry checks. Bucy establishes the true ownership and political trajectory of a prospective partner, their local reputation, latent conflicts and dynamics liable to affect the viability of an engagement.
- Identification of Projects & Growth Opportunities
- Operational Support for Business Development
- Validation of Public Procurement Procedures
- Identification & Due Diligence of Local Partners
- Support with Commercial & Contractual Negotiations
Città Metropolitana di Milano – Italia
Public Affairs & Reputation
To conquer a market, it is first necessary to understand the institutional environment and ensure that your reputation is safeguarded.
Bucy helps leaders implement their public affairs policy, manage their positioning and reputation.
The firm analyses the formal and informal decision-making dynamics that shape a market or sector: effective decision-makers, intermediaries, and economic or political actors likely to interfere in a project.
This mapping identifies actual decision circuits and presents them in a format directly actionable.
Bucy maps the local media and narrative landscape, assesses exposure to hostile campaigns and reputational capture, and builds probabilistic scenarios on the evolution of the security and political environment.
- Mapping of Institutional Stakeholders
- Public Affairs Strategy & Communication Planning
- E-Reputation Management
- Talking Points
- Press Relations
San Marco – Venezia – Italia
International
Bucy operates in areas where it has detailed knowledge of the market and decision-making processes.
Its teams operate where they are able to gather strategic information to help clients make the right choices.
Bucy has two offices in Europe.
Italy
Milan headoffice, supervises Bucy’s activities and leads the firm’s development policy, supported by an operational office in Venice.
France
Paris represents Bucy’s activities in France and assists French companies in conducting their operations in the firm’s areas of expertise.
Management
Our expertise is also called upon to support business development, from market analysis to operational support on the ground. This means analyzing a market and identifying local partners, providing operational support for commercial strategy, and designing a tailored public affairs and reputation strategy.
Nicolas Bourillon
Isabella Le Bourgeois
Advisory Board
Bucy has assembled an Advisory Board tasked with advising the management team on its development strategy.
It comprises economists, lawyers, crisis management professionals, and individuals from the fields of diplomacy and defense.
At a glance
Over
+15 years
Operating in
+60 countries
Trust of
+100 clients
4
continents
14
business sectors
0
public communication
on the missions carried out
Città Metropolitana di Milano – Italia